Case Study: SAK Comedy Lab – Orlando’s Best Rated Live Improv Comedy Club

Enterprise Software Development

SAK Comedy Lab – Orlando’s Best Rated Live Improv Comedy Club Web Design
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Driving over $2M+ in online ticket sales for Orlando's best rated live improv comedy club

SAK Comedy Lab is a 250 seat improv comedy theater in downtown Orlando, with nightly improv comedy shows most days of the week. We overhauled their website to boost ticket sales and they've seen exponential growth since.

Behind the Scenes

SAK Comedy Lab hosts improv comedy shows most nights a week, and initially came to us looking for a way to sell tickets and make reservations through their website. We got that setup for them in no time, and now a few years later they’re handling most of their business operations online. Their website now manages shows, tickets, reservations, class registration, public bios, blog posts, financial reconciliation, employee user accounts, availability, scheduling, and more – all from a secure and intuitive backend dashboard.

We’ve implemented thousands of patches and improvements, maintaining a platform that sees over 99.99% availability each month. has served over 3M+ pageviews - driving $2M+ in online revenue. With a focus on constantly improving conversion and user experience, we’ve helped SAK customers place over 80,000 ticket orders and over 130,000 reservations (that's a 17% avg. conversion rate). We also implemented SEO best practices to place SAK Comedy Lab on the map with Google, as over 60% of SAK’s traffic comes from organic (unpaid) search results and they consistently rank #1 on the search results page for their keywords.

  • Chris Dinger
    “Marchant Web helped us develop and maintain a dynamic website that has completely changed the way we do business. They are innovative problem solvers and a pleasure to work with.”
    Chris Dinger
    SAK Comedy Lab Orlando

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